Enhancing Digital User Experiences
The digital graphic designs incorporate social media platforms and website functionality, usability, and accessibility to enhance the user experience. Every project prioritizes the users by producing and improving user-friendly, visually appealing sites while effectively maintaining digital design principles and best practices.
Fresh Fare Farms
Fresh Fare Farms is a meal kit delivery service committed to healthy, organic ingredients and lifestyle.
Problem
The client seeks a multi-channel campaign targeting diverse young professionals, families, and college students who want to eat healthily but lack the time to cook, shop for groceries, or follow complex recipes. The design should emphasize Fresh Fare Farms’ personality, showcase its diversity, and offer delicious, enjoyable home-cooked meals.
Process
Critical thinking, research, and planning help shape a cohesive design and a unique brand style. The theme and brand style communicate the client’s and audience’s goals and values.
Concept: Bonding + love + health = healthy lifestyle
Visual images depict families and friends bonding as they prepare meals together. The elements, curves, forms, and colors help convey love and health, showcasing a healthy lifestyle with organic products.
Solution
The design combines family bonding and friendships to convey a sense of togetherness and love. It incorporates seed and plant illustrations to represent a healthy future, while free-form, curvy shapes depict the fluidity of choices. A quirky design with unique patterns helps establish the brand’s identity and personality.
Town Chinese Restaurant Website
Town Chinese Restaurant is a fine dining establishment that caters to local and nearby city residents.
Problem
The client aims to create a website using HTML and CSS that attracts a younger, diverse audience to fine dining while also appealing to its older customers through functional, easy-to-navigate web pages. The site must be functional and accurately reflect the company’s values and beliefs.
Process
Research and planning help develop the site. Iteration for functionality and ease of navigation is crucial in the process. Multiple tests help ensure proper function and aesthetics.
Concept: best wishes + culture + style = fine dining
Visual imagery and colors symbolize best wishes for all customers, highlighting the timeless beauty of Chinese culture. Elegant, striking, and bold visual elements and typeface reflect the restaurant’s fine dining experience.
Solution
The site uses familiar design principles to prevent confusion and ensure easy navigation. This approach fosters a sense of comfort and trustworthiness for the restaurant. The design incorporates elements of Chinese culture, symbolizing best wishes, warmth, and happiness, to achieve a sophisticated and welcoming appearance.
