Express Your Unique Story with Custom Branding
The graphic design concepts develop customized branding that defines the company’s values and objectives, outlining its fundamental principles. The designs create brands that are distinctive to each company and resonate with their target audiences.
Beatsfest
Beatsfest is a cloud and subscription-based music streaming company that caters to active, young, and diverse audiences.
Problem
The client wants a logo and brand style guide that reflects the company’s serious yet informal personality and appeals to younger listeners, including Gen Z and Millennials.
Process
Research and planning establish a pattern of the target audience’s preferences. The theme creates an edgy, dynamic look.
Concept: Inviting letter + music vibration + complete = beatsfest
The logo incorporates a letter from the company name to create a personal connection. The arches symbolize music’s vibrations and beats, while the circle represents the unity and completeness music provides. Beatsfest enhances the audience’s music-streaming experience by fostering a sense of oneness.
Solution
A daring and energetic logo, along with a bold brand style, conveys a strong music vibe. It incorporates bright colors, a symbolic letter “b” to represent the Beatsfest brand name, a vibration pattern to illustrate both a music beat and Wi-Fi technology, and a circle to signify streaming completion and continuity. This idea establishes a stimulating and memorable brand for listeners, encouraging them to stream current, trendy music and audio content.
